Tóm tắt:
This book has been developed specifi cally for students of Business and Management
Studies, and for Science and Engineering students studying courses on innovation and/or
entrepreneurship. It is designed to complement our best-selling text Managing Innovation:
Integrating Technological, Market and Organizational Change (5th edn, John Wiley & Sons
Ltd, 2013), which is focused more on the needs of specialist postgraduate and post-experience
audiences.
